I recently participated in a meeting to discuss an energy efficiency grant. The experts in the room explained why we should apply for the grant and what we could do with the money. The discussion was very rich and exciting for those who understood the “environmental language” but for those of us who didn’t understand, we were somewhat lost.

Finally, a lady in the room said “Despite being well educated and a person who reads a lot, this discussion is a little too much to follow. The terminologies used and the message are too technical. If I am having trouble, how many more people struggle with understanding the concept?”  Many of us in the meeting agreed with her.

So, how do we make the message easy to understand and relevant to those who are not environmental experts? Carbon emission may be way out there for some. Would saying that energy efficiency will save you some money by lowering your energy bill be more relevant to people and not dilute the message?